Artificial intelligence in manufacturing has reached a turning point. The question is no longer if companies should use AI—it’s how to scale it across real operations. At Hannover Messe 2025, Tulip CEO Natan Linder and Bain & Company’s Jörg Gnamm took that question from theory to practice, showcasing Tulip’s latest human-centric AI tools live from the show floor.
The session combines strategy and demonstration. Linder and Gnamm discuss why scaling AI remains one of the industry’s biggest challenges—and how embedding AI directly into production systems helps overcome it. Then, Tulip’s team takes the stage to show how the company’s new AI-powered Co-pilot and AI Composer tools make that vision tangible for operators and engineers alike.
During the demo, the Co-pilot is shown assisting an operator on the shop floor. It draws from a dataset of historical issue reports to recommend troubleshooting steps in real time—surfacing prior solutions, identifying similar defects, and highlighting where problems have occurred before. The result is a fast, context-aware decision-support system that keeps operators in control while eliminating repetitive searches and guesswork.
The team then shifts to AI Composer, Tulip’s tool for transforming static documents into functional digital workflows. Using a standard PDF work instruction, the Composer automatically generates a complete Tulip app—including images, checklists, and variable mappings—ready for quick editing and deployment. What once took hours now takes minutes, enabling frontline teams to digitize processes and scale standardization without relying on developers or data scientists.
Scaling AI in manufacturing requires more than advanced models—it demands tools that align with how people work. Tulip’s approach brings intelligence directly into frontline systems, enabling faster troubleshooting, rapid digitization, and continuous improvement.
As Linder and Gnamm emphasize, the future of production systems depends on empowering those closest to the process. Human-centric AI doesn’t replace expertise; it amplifies it—helping manufacturers move from isolated pilots to enterprise-wide adoption with confidence and control.
Learn more about Tulip AI → tulip.co/platform/tulip-ai
Explore related tools and demos → Tulip Library: AI Tools and Connectors
Tulip AI is designed to help teams scale operational excellence—built for people, powered by context, and grounded in governance.
Watch the full demo to see how AI Co-pilot and Composer are changing the pace of innovation on the factory floor.
What is Tulip’s AI Co-pilot?
Co-pilot is a contextual assistant built directly into Tulip apps. It helps operators identify and resolve issues by drawing on historical data, documentation, and prior problem reports.
What does the AI Composer do?
AI Composer turns static PDFs or SOPs into live, editable Tulip apps—reducing the time required to create or update work instructions by up to 80%.
Why is a human-in-the-loop approach important?
Human oversight ensures that AI-generated insights and workflows align with safety, compliance, and company standards—allowing AI to accelerate progress without sacrificing control.
